NAMED ANIMAL PROTEIN
Chicken Flavor
Also printed as “Natural Chicken Flavor” on some labels. Same ingredient.
A flavoring derived from chicken, applied to improve taste.
Why it turns up in dog food
- Included to make food more appealing, which helps fussy dogs eat consistently. It contributes flavor rather than measurable nutrition.
Other names for this
Manufacturers do not all use the same wording. These all mean the same thing.
An ingredient on its own tells you very little.
What matters is how much of it there is and where it sits in the list. That is why we weigh
the top five rather than reacting to any single name further down.
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