Now Fresh Grain-Free Fish Recipe for Adult Dogs Dry Dog Food
The first five ingredients are De-boned Trout, Whole Dried Egg, Potatoes, Potato Flour, Peas. 2 of them are a named animal protein. We put the starch at 46.1%, above the 38.51% average across the foods we hold.
Nothing alarming here, but a few of the figures sit below what we see across the archive.
How we got to 59
Five things, one hundred points, and the reason for every one. We would rather show our working than ask you to trust a number.
26-32% dm reads typical mainstream.
Estimated, 6% ash assumed.
Count of named animal proteins.
Matched against the flag list.
Manufacturer, not recipe.
The numbers, without the water
Percentages on a bag include the water in the food, so a wet food always looks lower than a dry one. Taking the water out puts any two foods on the same footing. This one is 90% dry matter.
That is 7.6 points above average, so proportionally more of the bag is starch.
Everything on the label
Printed exactly as the manufacturer lists it, heaviest ingredient first.
De-boned Trout, Whole Dried Egg, Potatoes, Potato Flour, Peas, Pea Flour, Apples, Flaxseed, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavour, De-boned Salmon, De-boned Herring, Calcium Carbonate, Dicalcium Phosphate, Coconut Oil (Preserved with Mixed Tocopherols), Tomato, Alfalfa, Carrots, Pumpkin, Sweet Potatoes, Squash, Bananas, Blueberries, Cranberries, Blackberries, Pomegranate, Papayas, Lentils, Broccoli, Dried Chicory Root, Sodium Chloride, Potassium Chloride, Choline Chloride, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin, L-ascorbyl-2-polyphosphate (A Source Of Vitamin C), D-calcium Pantothenate, Thiamine Mononitrate, Beta-carotene, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Zinc Oxide, Manganese Proteinate, Copper Sulphate, Ferrous Sulphate, Calcium Iodate, Manganous Oxide, Selenium Yeast), Taurine, Dl-methionine, L-lysine, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, L-carnitine, Dried Rosemary
What those first ingredients actually are
The top of the list is most of the food by weight, so it is worth knowing what each one is. Green marks a named animal protein.
Dried Egg
Whole eggs with the moisture removed, leaving a concentrated dry egg ingredient.
Potatoes
The tuber of the potato plant, cooked and used as a grain-free carbohydrate.
Potato Flour
Flour milled from dried potato.
Peas
The seed of the pea plant, used whole, split or dried as a carbohydrate and plant protein source.
How much of this to feed
A starting point, worked out from the resting energy formula vets use and this food's own calorie density. Every dog is different, so watch their weight and adjust. Your vet's advice beats a calculator.
Recall history
Recalls are matched to the manufacturer, not this exact recipe. A recall on a different product still tells you something about the plant it came from.
We have not matched any FDA recall to Now Fresh. We check the feed daily and this page updates when that changes.