I and Love and You Naked Essentials Puppy Grain-Free with Chicken + Lentils Dry Dog Food
The first five ingredients are Chicken, Chicken Meal, Menhaden Fish Meal, Peas, Lentils. 3 of them are a named animal protein. We put the starch at 35.6%, below the 38.51% average across the foods we hold.
It does well on most of the five things we measure, with nothing that stands out as a concern.
How we got to 75
Five things, one hundred points, and the reason for every one. We would rather show our working than ask you to trust a number.
26-32% dm reads typical mainstream.
Estimated, 6% ash assumed.
Count of named animal proteins.
Matched against the flag list.
Manufacturer, not recipe.
The numbers, without the water
Percentages on a bag include the water in the food, so a wet food always looks lower than a dry one. Taking the water out puts any two foods on the same footing. This one is 90% dry matter.
That is 2.9 points below average, so proportionally less of the bag is starch.
Everything on the label
Printed exactly as the manufacturer lists it, heaviest ingredient first. A dog food needs very little salt, so the 26 ingredients listed after salt are present in even smaller amounts. That is the salt divider, and it is why we only weigh the top of the list.
Chicken, Chicken Meal, Menhaden Fish Meal, Peas, Lentils, Pea Starch, Pea Protein, Chickpeas, Chicken Fat (Preserved with Mixed Tocopherols), Dried Sweet Potatoes, Dried Beet Pulp, Flaxseed Meal, Turkey Meal, Dried Eggs, Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Fish Oil, Choline Chloride, Dried Carrots, Dried Chicory Root, Vitamin E Supplement, Dried Lactobacillus Acidophilus Fermentation Product, Dried Lactobacillus Casei Fermentation Product, Dried Bifidobacterium Thermophilum Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Zinc Sulfate, Iron Amino Acid Chelate, Ferrous Sulfate, Zinc Amino Acid Chelate, Vitamin A Supplement, Copper Sulfate, Manganese Amino Acid Chelate, Vitamin D3 Supplement, Niacin, D-calcium Pantothenate, Manganous Oxide, Sodium Selenite, Pyridoxine Hydrochloride, Copper Amino Acid Chelate, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement
What those first ingredients actually are
The top of the list is most of the food by weight, so it is worth knowing what each one is. Green marks a named animal protein.
Chicken
The clean flesh of the chicken, with or without skin, used fresh. Roughly 70% of its weight is water, most of which is driven off during…
Chicken Meal
Chicken that has been cooked, dried and ground into a concentrated meal, with most of the water and fat removed.
Menhaden Fish Meal
A concentrated meal rendered from menhaden, a small oily fish caught specifically for oil and meal.
Peas
The seed of the pea plant, used whole, split or dried as a carbohydrate and plant protein source.
Lentils
The dried edible seed of the lentil plant, used in grain-free recipes as a carbohydrate and plant protein source.
How much of this to feed
A starting point, worked out from the resting energy formula vets use and this food's own calorie density. Every dog is different, so watch their weight and adjust. Your vet's advice beats a calculator.
How it compares
Same figures, same method, put next to another recipe from I and Love and You and the archive average.
| Metric | This recipe | I and Love and You… | Archive average |
|---|---|---|---|
| Open Score | 75 | 64 | -- |
| Protein, water out | 35.6% | 31.8% | -- |
| Starch, water out | 35.6% | 39.8% | 38.51% |
| Named in first five | 3 of 5 | 2 of 5 | -- |
Recall history
Recalls are matched to the manufacturer, not this exact recipe. A recall on a different product still tells you something about the plant it came from.
We have not matched any FDA recall to I and Love and You. We check the feed daily and this page updates when that changes.
Other flavors
More from I and Love and You, scored the same way.