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Staging · v4 concept build · not production
In The Kibble
My dogs
INGREDIENT

Fresh Whole Pacific Pilchard

Whole Pacific pilchard, a sardine relative, used entire.

Why it turns up in dog food

  • A small oily fish rich in omega 3 fatty acids, sitting low on the food chain so contaminants accumulate little.
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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